The DAA also runs the PoliticalAds program, which is designed to increase transparency and accountability around digital express advocacy ads. The DAA runs the YourAdChoices program and its WebChoices and mobile AppChoices consumer choice tools. The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. If you are experiencing issues with the functionality of either DAA consumer choice tool, then please visit the FAQ section of either WebChoices or AppChoices.Ībout The DAA Program What is the DAA Self-Regulatory Program? WebChoices Status Checks, Opt-Out Issues and Warnings.How to use DAA’s WebChoices Tool (Tutorial).How to use DAA’s WebChoices Tool (Video).

Understand Token ID-based Choices (DAA YourAdChoices).

Learn about what DAA’s AppChoices does – and doesn’t do.

WebChoices: ‘Protect My Choices’ Plug-Ins for Chrome, Firefox, and Internet Explorer.

Learn about what DAA’s WebChoices does – and doesn’t do.

Learn about the DAA’s Self-Regulatory Program.

Frequently Asked Questions about the Digital Advertising Alliance and Its Consumer Choice Tools: WebChoices, AppChoices and YourAdChoicesįor answers to frequent questions about the Digital Advertising Alliance (DAA) self-regulatory program, interest-based advertising and other applicable uses of Web-viewing and app usage data, and how the DAA two consumer choice tools – WebChoices and AppChoices – work, please visit the following FAQ topic areas:

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